The well-known designer John Richmond presented an illustration of his collaboration with Shiba Inu on the eve of the main fashion event on the planet, Milan Fashion Week.

A full presentation of the 62-year-old modeler’s cryptocurrency-inspired collection will be held on 20th September. A total of 10,000 NFT pieces created by Richmond, some of which have been previously displayed, will be on display.. In February of this year, the Shiba Inu team announced a partnership with John Richmond. The two brands have come together to create Legends Live Forever, an NFT collection that will be presented at the fashion show in Paris.In addition, the show and the creation of the collection were preceded by a promotional campaign in which murals dedicated to Shiba Inu appeared on the streets of Milan.

John Richmond’s collaboration with the Shiba Inu project was the first of its kind and had a positive effect on both. Thus, John Richmond managed to integrate into the cryptocurrency sphere—and earn credibility from one of its loudest communities—while Shiba Inu attracted the attention of an audience that probably would never have been interested in it.This is an important lesson for brands considering how to approach the cryptocurrency space. If you’re looking for ways to reach a new audience, consider whether there are any projects out there that might be able to help each other out.