Unauthorized financial promotions can lead crypto firms in the UK to a prison term of up to two years. On Monday, UK crypto companies were warned by the Financial Conduct Authority to prepare for new restrictions on financial promotions.

Even though the country’s new crypto regime has not yet been finalized, the UK financial regulators informed that the new rule would be similar to that of other high-risk investments. 

Monday’s FCA statement stated, “All crypto asset firms marketing to UK consumers, including firms based overseas, will soon need to comply with the new UK financial promotions regime. Firms must start preparing now for this regime. We will take robust action against firms breaching these requirements.”

The financial promotions need to be clear and fair. Moreover, before reconsidering hasty purchases, the customers will be given a 24-hour cooling-off period.

According to the FCA statement, “This regime will apply to all firms marketing crypto assets to UK consumers regardless of whether the firm is based overseas or what technology is used to make the promotion. 

He further said, “Acting now will help ensure they can continue to legally promote to UK consumers.”

Only last year the new ad rules for the crypto sector were put forward. The UK Treasury said the crypto companies that are not fully recognized as traditional financial firms, which are already registered for money laundering, will be able to approve new campaigns as well.

The regulator also informed, “There is unlikely to be any compensation under the Financial Services Compensation Scheme for consumers who lose money.”

Stay up-to-date on all the latest breakthroughs in blockchain and cryptocurrency by subscribing to our weekly newsletter! Our blockchain consultants are always updating our blockchain knowledge base with new reports and insights, so you can be sure you’re getting the latest information. In addition, our Knowledge Base is a great resource for anything you need to know about blockchain technology. With our help, you’ll be ahead of the curve and in the know about all the newest developments in this cutting-edge industry!