Amazon, e-commerce giant is introducing an NFT project, digital assets enterprise, based on blockchain gaming and related NFTs application in the spring of 2023, according to anonymous sources.

The Amazon NFT initiative is still under development stage, however, it will be full fledgly launched by April 2023, as per reports. The use cases of this project will be many, out of which one will let Amazon users to play blockchain-based games, where they can claim free NFTs.

Through this NFT program, Amazon aims to encourage users to play blockchain-based games, and earn free NFTs.

For this project, Amazon is collaborating with layer-1 blockchain developers and startups in the blockchain industry, and digital asset exchanges.

According the report’s statement, “We knew it was possible. But now it seems like it’s really happening. That’s going to affect the existing players in the space — if they execute and do this right and are smart about it.”

The new project will be launched on “Amazon proper.” Moreover, Amazon’s web hosting platform, Amazon Web Services (AWS) posted job ads for Web3 developers in the last monts.

In 2013, Amazon launched a new loyalty-based coin program, which still is available apart from their latest NFT initiative.

Andy Jassy, Amazon CEO told Squawk Box that he believes NFT market will grow further and Amazon can add crypto payments.

He said, “I expect that NFTs will continue to grow very significantly. We’re not probably close to adding crypto as a payment mechanism in our retail business. But I do believe over time you’ll see crypto become and it’s possible … it’s possible down the road.”

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